Strategic Research Expertise
MangoStrategy brings strategic research expertise to deliver services which meet our clients' research and analysis objectives. Our team starts with strategic research processes similar to those used by strategy consulting firms like McKinsey, Bain and the Boston Consulting Group. While the specifics depend on the individual client project, key components of the MangoStrategy strategic research approach include:
- Develop Hypotheses: Work closely with the client to identify the key questions, define the scope, and develop initial hypotheses for each project we deliver.
- Leverage Strategy Frameworks: Utilize our extensive library of client-tested strategy frameworks and templates, which provide the starting point for our deliverables, ensure that we don't reinvent the wheel for each study, and allow us to provide the best possible deliverables in the shortest amount of time.
- Collect External Information: Idenitfy and collect industry and market information from a wide variety of sources, including online databases, company financial disclosure documents, press releases, online discussion forums, blogs, third-party research firms, industry associations, governmental organizations, NGOs, and much more.
- Conduct Primary Research: Depending upon your requirements, design and implement a primary research program in order to gain a deeper understanding of customers, competitors, suppliers or others utilizing Internet surveys, telephone-based interviews, or other market research.
- Synthesize Results: Structure, analyze and synthesize information into valued-added frameworks and analyses which form the foundation for insights and decision making.
- Create Insights: Develop value-added insights and leverage the synthesized results in order to answer the questions the client has asked.
- Produce Exceptional Deliverables: Develop client-ready deliverables, typically in PowerPoint presentation format, immediately usable within the client's organization to meet their objectives.