Case Study: China Greentech Initiative

MangoStrategy is the creator of the China Greentech Initiative, a group of leading companies and non-profit organizations focused on identifying, developing and promoting greentech market opportunities in China.

Objectives

  • Provide a comprehensive review of greentech market sizes, needs, opportunities, and challenges in China
  • Produce a roadmap to help companies, investors and policy makers understand, prioritize and make successful business decisions
  • Encourage collaboration across Partner organizations that lead to successful business outcomes

MangoStrategy Approach

  • Based on Open Research Approach combining industry collaboration with rigorous, analytical research
  • Leverages collective expertise of dozens of organizations and hundreds of experts
  • Covers broad range of greentech market opportunities in areas like renewable energy, clean conventional energy, green building, clean water, energy infrastructure, alternative transportation, and clean industry
  • Facilitate three physical working sessions with clients in each sector in order to define sector, determine scope, develop hypotheses, prioritize opportunities, refine findings, and develop final recommendations
  • Conduct in-depth secondary and primary research

Deliverables

  • Create industry analysis Fact Books for seven sectors and China's overall greentech market trends
  • Develop Key Findings presentations outlining major drivers, opportunities, challenges and implications overall and for each sector
  • Write and publish the China Greentech Report, widely distributed at no cost via the Initiative's partners, website and other channels

Impact

  • Bring together a community of more than 40 companies, not-for-profit organizations and government agencies focused on China Greentech issues and opportunities
  • Develop an extensive base of market knowledge which enables Initiative partners to make better and more-informed decisions
  • Publish a widely-disseminated report which helps the broader market identify, develop and implement greentech solutions in China

For more information, please vist the China Greentech Initiative website.