Case Study: Dedicated Analysis Teams

A technology-enabled business services firm based in the Boston area needed to put in place quickly a cost effective and scalable analytical team to support a new, rapidly-growing business line. The firm contracted with MangoStrategy to develop a Dedicated Analysis Team to serve the client's new business. By leveraging MangoStrategy's knowledge process outsourcing services, the client achieved the value-added analytical support it required at a much lower cost than doing it locally.

Objectives

  • Create a dedicated English-speaking offshore team to support the client's new business line
  • Ensure the team delivers support responsively and at high levels of quality
  • Ensure team has mastered necessary skills (e.g., Excel, PowerPoint, market analysis, Internet research, basic HTML coding, etc.)
  • Deliver services at a much lower cost than available locally
  • Provide the ability to scale team quickly and easily as client's business grows

MangoStrategy Approach

  • Collaborate with client to determine the capabilities requirements needed for the team
  • Leverage MangoStrategy's Makati Research Center and related infrastructure
  • Staff several existing MangoStrategy team members in the Dedicated Team immediately to accelerate start-up process
  • Recruit and hire additional Dedicated Team members as required
  • Provide custom training to meet the client's requirements
  • Implement daily communications between team and client
  • Develop performance metrics and period reviews with client to ensure satisfaction

Deliverables

  • Delivered responsive and cost effective dedicated offshore team that supports client's new business, providing a variety of high-value activities including market analysis, lead generation analysis, custom analytical reports, data normalization and management and email-based customer communications

Impact

  • Enabled rapid growth in client's business through an effective scalable model
  • Improved client's profitability by providing services at offshore rates
  • Allowed client to focus on customer-focused activities like marketing, sales and product development