Case Study: Industry Analysis

A U.S.-based management consulting firm was working closely with its client, a large telecommunications solution provider, to develop and execute a services growth strategy. As part of that effort, the consulting firm partnered with MangoStrategy, which provided a comprehensive assessment of the trends, issues and opportunities in the evolving business telephony solutions market. This deliverable, produced in the consulting firm's PowerPoint presentation format, was integrated seamlessly into its broader project deliverable.

Objectives

  • Build a comprehensive view of the business telephony industry, including traditional TDM business systems, business Voice over IP (VoIP) telephony, unified business communications, and contact and call center solutions
  • Understand, for each segment, market demand, demand drivers, key competitors, alliances, technology trends, issues and opportunities
  • Develop an independent perspective on how the business telephony market will evolve over the next five years
  • Determine the potential impact of industry evolution on the client's business initiatives
  • Complete these objectives within a limited consulting project budget

MangoStrategy Approach

  • Worked closely with consulting firm to prioritize questions, determine scope, and finalize project methodology
  • Completed extensive review of hundreds of external research sources, including research reports, company websites, company financials, news stories, and blogs
  • Incorporated market size data and background information that the consulting firm's client had access to internally
  • Synthesized research into well structured frameworks that provided the basis for decision making

Deliverables

  • Partnered with consulting firm to develop 30-page Key Findings presentation outlining salient issues, opportunities and recommendations for consultant's client
  • Produced 175 page Industry Analysis Fact Book which supported the Key Findings presentation with in-depth research and analysis organized around the major business telephony segments

Impact

  • Improved significantly the value the consulting firm provided to its client
  • Enabled consulting team to spend more time working closely with client executives, rather than developing external market research
  • Allowed consulting firm to exceed expectations within its existing project budget