Commissioned Strategic Research Studies
MangoStrategy provides a variety of custom-developed Strategic Research Studies to address the specific market questions you have. Some of the common Strategic Research Studies MangoStrategy provides include:
Industry and Market Analyses
- Market Scans: Broad industry or market scans meant to highlight the structure, participants, trends, issues and opportunities of a specific industry. Designed to aid with business development, market opportunity screening, initial investment due diligence, and internal education, these 25-30 page PowerPoint presentations typically define the industry value chain, describe customer segments, identify key existing and emerging competitors, review the legal/regulatory environment, outline key drivers and trends, and discuss potential threats and opportunities.
- In-Depth Industry Analyses: Comprehensive industry analyses which provide details on industry structure, participants, and trends, along with key findings and insights related to issues and opportunities going forward. Used as input for company strategy development, assessment of new business opportunities, or the facilitation of executive strategy sessions, these analyses are delivered as 75-100 page PowerPoint presentations covering industry definition, value chains, market size and forecasts, customer segments, key existing and emerging competitors, summary competitive profiles, technology evolution, legal/regulatory influencers, key drivers and trends, and threats and opportunities in more detail than Market Scans.
Company-Specific Analyses
- Quick Company Briefings: Summary company overviews designed to introduce a target company's situation, opportunities and challenges. Providing input to business development, M&A/partner screening, competitor analyses and internal education, these 12-15 page customized presentations generally include a description of the company, products and services offered, markets and customers served, high-level industry trends, major competitors, summary financial performance, ownership structure, key issues and opportunities.
- Detailed Company Analyses: Standard company profiles designed to assess existing competitors, M&A candidates, partners and key customers. These 25-30+ page presentations typically include a company description, details on products and services, markets and customers served, implied company strategy (e.g., overall, brand positioning, pricing, distribution channels, etc.), summary industry structure and trends, recent key announcements and news, major competitors, summary financials, ratios and metrics, ownership structure, summary of investment analyst views, issues and opportunities.
- Company Due Diligence Assessments: In-depth company analyses, delivered as a 50+ page presentation, and designed to provide a comprehensive view of a target company's current and future situation. Designed for M&A and investment due diligence, partnership and alliance negotiations, or in-depth competitive asessments, these deliverables typically contain all sections included in Detailed Company Analyses, with expanded detail due to review of investment and analyst reports, perspectives from company and industry expert interviews, and an investment considerations section which reviews and assessess potential risks.
Primary Market Research
- Internet Surveys: Quantitative Internet surveys and analyses of target sample using screened Internet panel or email list. Useful as input to customer segmentation (demographics, behaviors, attitudes), new product development, business development and internal company assessments, deliverables include development of the survey instrument, sampling strategy (including required confidence intervals), analysis plan, survey results file, cross-tabulations and other analysis, and a final survey results presentation in PowerPoint format.
- Expert Interviews: Qualitative and/or quantitative primary research of a target audience (e.g., customers, competitors, suppliers, etc.) developed through telephone-based interviews. Valued as input into customer segmentation, new product development, business development, and competitive analysis, typical deliverables include creation of an interview guide, sampling strategy, analysis plan, summary of interviews, and analysis and results presentation delivered in PowerPoint format.